Squash Is Officially Olympic.

For years, squash athletes have trained, competed, and sacrificed at the highest level without an Olympic platform.

In 2028, that changes.

Seeing squash included in the Los Angeles 2028 Olympic Games is not just a sporting milestone… it is validation. It is legacy. It is confirmation that long-term consistency truly pays off.

Living closely alongside the career of a professional athlete like Miguel Angel Rodriguez has taught us that high performance is built in silence: early mornings, discipline, defeats, comebacks, mental focus, and long-term vision.

The public sees the match.
Very few see the years behind every single point.

Olympic inclusion represents something powerful:

• Persistence is rewarded
• Niche sports can become global
• Long-term commitment creates historic opportunities

For those who dedicated their lives to this sport long before this announcement, this moment carries deep meaning. It is the result of a generation that believed before it was recognized.

And this lesson goes far beyond sport.

In business, in entrepreneurship, in brand building, and in life itself… the long game always wins.

2028 is approaching.

And the story of squash is just beginning.